The Universal Secret of Business Success

However, there is a comparatively simple principal that is the basis of all business success. That principal is that you ought to always seek to offer a product or service that provides a greater 'use value' to your customer than they pay you in 'cash value.' Thus, the essential basis of business success consists of finding out what the customer desires, and profitably providing it to them at a reasonable cost.

If you take the chance to walk in to a bookstore and wander over toward the section on business books, you will notice a immense multiplicity of titles on all manners of business, investment, and strategy. Lots of of these books outline a 'system' for obtaining wealth that involves some clever means of generating superior profits from what appears to be a minimal amount of work.

How Can It Be That Simple?

The truth of the matter is that success never is simple, never has been simple, and never will be simple. However, the essential principals of success are simple, and they are straightforward. The issue that most people run in to is that they do not apply the principals of success consistently. The building blocks of greatness are constructed from consistent application of timeless principals. These simple principals such as providing a priced product or service where the worth to the customer exceeds the cost of providing the product are truly powerful.

The simple elegance of this principal is that you will be making a practice of only conducting business in a manner where both you and your customer or employer benefits from every transaction. If every transaction is mutually beneficial, then you will literally be helping to make the world of each customer a better place by conducting business. Conversely, every time that someone demands something for nothing (i.e. 'get rich quick' schemes or additional money without providing more service) they are making the world a worse place by trying to capture resources from others without providing a commensurate service in exchange.